The Importance of Customer Surveys

Most of us start the day raring to go – energized after our first cup of coffee, ready to tackle the day’s activities and anything that comes our way! Even though we may have the best of intentions and believe that we are expressing ourselves positively in front of...

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What You Didn’t Know About Marketing

Every quarter, we conduct ROI reports for Associates who share their marketing results with us. We then compile those results and look at the data from a broader perspective to determine marketing trends in our industry. Here are three interesting insights from our...

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Common Elements of a Successful Website

Today’s marketing landscape requires a multi-media approach and digital marketing is an ever-growing part of a strong marketing strategy.  The Pew Research Center has found that now, more than ever, when people see a direct mail piece or newspaper ad, they are more...

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2017 Marketing Trends – Are you in the know?

With the new year in full swing, it’s important to know about the marketing trends for 2017. Last year we were presented with some big changes to the marketing landscape, particularly with digital marketing. For example, the Rio Olympics and the Presidential Election...

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Advanced Digital Marketing Strategies: SEO vs. PPC

As business-focused professionals, we all know that simply having a static online presence is no longer an option if we want to drive traffic to our websites and ultimately into the business. There are a plethora of advanced digital marketing strategies for attracting...

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