Online Chat: How to Start, What to Expect

For years, Apple, REI, Disney, and many other industry-leading companies have been using online chat to achieve superior customer experiences and increase sales effectiveness. Research shows that visitors who chat are 7.5 times more likely to complete a purchase than...

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2017 AHAA Year in Review

What did we do in 2017? The short answer: a lot...last year was a productive, highly-caffeinated year at AHAA. As we look forward though, it's important to reflect on the year that was. Take a look at what we accomplished for our Associates in 2017, and get ready,...

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Master the data, better serve your customers!

Marketing has changed. Since 2000, essentially all businesses prepared for these changes with toll-free numbers and considered themselves ready for inbound marketing. Inbound marketing is waiting for consumers to call — or text, or visit, or click through to — your...

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